Idea Peepshow - The Fasthorse Blog
Allison Checco
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Is Nostalgia Worth $.44?
August 3, 2011


While people have migrated to an instant gratification type of communication and way of life, there are still some time-honored traditions that I believe require the services of a post office.

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New Labels Put An Ugly Face On An Ugly Habit
July 11, 2011


New images are appearing on cigarette packs next year. If you’re a smoker, will they help you kick the habit?

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What Do Schweddy Balls Taste Like?
June 16, 2011


Schweddy Balls

Rumor has it that Ben and Jerry’s will create an ice cream based on the famous Schweddy Balls skit from ‘Saturday Night Live.’ And while ice cream lovers around the world are licking their chops at the possibility, it left me wondering: What will Schweddy Balls taste like?

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New Book Has Parents Saying ‘F@*k Yeah’
May 24, 2011


When one of my friends sent me an advance viral copy of the soon-to-be-published “Go The F@*k To Sleep,” I immediately opened it. Through poetry, prose and an appropriate number of f-bombs, author Adam Mansbach beautifully describes one of the most trying times of parenthood – bedtime.

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What NOT To Get Mom For Mother’s Day
May 6, 2011


I had every intention of creating a handmade/personalized gift for my mother/ mother-in-law/stepmother to show how much I appreciate all they do for our family day in and day out. Yet here I was six days out scouring the internet to see what I could ship to their homes this weekend. Fat chance.

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Go Green With Fast Horse Clients
April 6, 2011


In honor of Earth Month, I thought it was only appropriate to create a list of five ways people can […]

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Getting Intimate With Underwear Designer Sairey Gernes
March 10, 2011


One of my favorite things to do is meet smart women. I especially love meeting a woman who is creative, […]

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Who Shares Their Bucket List With The World?
February 16, 2011


I recently started my 2011 bucket list. No, I’m not dying. I’ve done a bucket list every year since college […]

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Brand Love: A Valentine To Target
February 14, 2011


Since its Valentine’s Day, I thought it was only appropriate to focus on a brand I love. Not just choose […]

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Will Brown Bring Biebs Down?
December 29, 2010


When MTV News announced the latest music collaboration between Chris Brown and Justin Bieber, I just about fell off my chair. I couldn’t help but be completely confused. What was Bieber’s team thinking? The Bieber brand is pure, like that of Miley Cyrus before she started pole dancing and doing other crazy stuff. Parents embrace him, kids love him and merchandise flies off the shelf faster than you can say Baby, Baby, Baaby Ohh. The kid even has a book on a New York Times Best Seller list. His brand is an empire that stands for goodness and innocence.

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