Idea Peepshow - The Fasthorse Blog
Allison Checco
Allison CheccoVP Account Services

Raise Awareness, Not Your Hand
October 11, 2011


October is Domestic Violence Awareness Month and here’s just one reason why you should care: nearly one in four women in the United States reports experiencing violence by a current or former spouse or boyfriend at some point in her life.

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Diet Coke, Fast Horse Team Up On Fashion In Times Square
September 16, 2011


Allison Checco in Times Square

Fast Horse helps launch Diet Coke’s new look for fall, executing a cool program that blends elite fashion bloggers with Diet Coke’s famed Times Square billboard and street styles from around the world.

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Getting Your Mind Around The Generation Gap
August 24, 2011


An annual survey tracks those moments when you suddenly realize there is indeed a big generation gap … and that you’re on the older side of it.

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Is Nostalgia Worth $.44?
August 3, 2011


While people have migrated to an instant gratification type of communication and way of life, there are still some time-honored traditions that I believe require the services of a post office.

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New Labels Put An Ugly Face On An Ugly Habit
July 11, 2011


New images are appearing on cigarette packs next year. If you’re a smoker, will they help you kick the habit?

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What Do Schweddy Balls Taste Like?
June 16, 2011


Schweddy Balls

Rumor has it that Ben and Jerry’s will create an ice cream based on the famous Schweddy Balls skit from ‘Saturday Night Live.’ And while ice cream lovers around the world are licking their chops at the possibility, it left me wondering: What will Schweddy Balls taste like?

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New Book Has Parents Saying ‘F@*k Yeah’
May 24, 2011


When one of my friends sent me an advance viral copy of the soon-to-be-published “Go The F@*k To Sleep,” I immediately opened it. Through poetry, prose and an appropriate number of f-bombs, author Adam Mansbach beautifully describes one of the most trying times of parenthood – bedtime.

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What NOT To Get Mom For Mother’s Day
May 6, 2011


I had every intention of creating a handmade/personalized gift for my mother/ mother-in-law/stepmother to show how much I appreciate all they do for our family day in and day out. Yet here I was six days out scouring the internet to see what I could ship to their homes this weekend. Fat chance.

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Go Green With Fast Horse Clients
April 6, 2011


In honor of Earth Month, I thought it was only appropriate to create a list of five ways people can […]

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Getting Intimate With Underwear Designer Sairey Gernes
March 10, 2011


One of my favorite things to do is meet smart women. I especially love meeting a woman who is creative, […]

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