Idea Peepshow - The Fasthorse Blog
Allison Checco
Allison CheccoVP Account Services

Ode To The Short Story
April 25, 2012


How a National Public Radio contest captured one girl’s imagination — while motivating thousands of amateur authors to sit down and write.

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Starving For ‘The Hunger Games’
March 21, 2012


Savvy marketing helps give birth to a new movie franchise. But even before the publicity, the ‘The Hunger Games’ books had hooked Allison.

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Fast Horse And Coke Zero Make Everyone A Maxim Party VIP
February 6, 2012


The Roots

Fast Horse ponies were in Indianapolis to help Coke Zero make the most of its Maxim Party sponsorship. We created a program that gave everyday fans inside access to the hottest party in town.

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Does Price Affect Taste?
January 16, 2012


We turn Ponies into guinea pigs to see if they can pick out the more expensive wine, cheese, chocolate and olive oil.

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Small Batch Coffee Makes A Big Difference
December 21, 2011


There’s something about a good cup of coffee that also does good for your local community. City Kid Java gives 100 percent of its profits to help fuel a variety of programs benefiting nearly at-risk youth.

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Commercializing The Season
November 28, 2011


Allison gets a bit giddy when the Target Christmas Champ returns for the holidays. This lady is nuts, hilarious, real and creepy. Allison shares this ad and some of her other holiday faves.

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Mad About The Muppets
November 1, 2011


Kermit the Frog

He’s witty and worldly. His kind and his giant eyes perched on top of his little green body make you want to squeeze him to death. Yes, its Kermit. With a new Muppets movie opening soon, it’s time to admit how much we love him.

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Raise Awareness, Not Your Hand
October 11, 2011


October is Domestic Violence Awareness Month and here’s just one reason why you should care: nearly one in four women in the United States reports experiencing violence by a current or former spouse or boyfriend at some point in her life.

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Diet Coke, Fast Horse Team Up On Fashion In Times Square
September 16, 2011


Allison Checco in Times Square

Fast Horse helps launch Diet Coke’s new look for fall, executing a cool program that blends elite fashion bloggers with Diet Coke’s famed Times Square billboard and street styles from around the world.

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Getting Your Mind Around The Generation Gap
August 24, 2011


An annual survey tracks those moments when you suddenly realize there is indeed a big generation gap … and that you’re on the older side of it.

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