Idea Peepshow - The Fasthorse Blog
Allison Checco
Allison CheccoVP Account Services

For Female Car Buyers, A Disconnect Between Ads And The Sales Floor
September 18, 2012


Car ads

Shopping for a crossover SUV, Allison finds that vehicle ads make women feel wanted and welcome. The sales floors at auto dealers are another story.

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Pacifying The Passenger
July 31, 2012


How LaGuardia Airport uses electronic devices to keep travelers smiling.

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Baby Looks Cute, But At What Price?
July 2, 2012


Would you spend $85 to rent an outfit for your little girl? Allison explores the difference between dressing extra cute and dressing extravagant.

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The Business Of Being 8
May 15, 2012


A budding entrepreneur turns a fun art project into a business. Sofia, proprietor of Sofia’s Candle Company in Chaska, is one savvy kid!

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Home Depot Nails It With This Mom
May 9, 2012


The big-box retailer makes sure a mom’s dreaded trip turns into a great, kid-friendly experience.

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Ode To The Short Story
April 25, 2012


How a National Public Radio contest captured one girl’s imagination — while motivating thousands of amateur authors to sit down and write.

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Starving For ‘The Hunger Games’
March 21, 2012


Savvy marketing helps give birth to a new movie franchise. But even before the publicity, the ‘The Hunger Games’ books had hooked Allison.

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Fast Horse And Coke Zero Make Everyone A Maxim Party VIP
February 6, 2012


The Roots

Fast Horse ponies were in Indianapolis to help Coke Zero make the most of its Maxim Party sponsorship. We created a program that gave everyday fans inside access to the hottest party in town.

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Does Price Affect Taste?
January 16, 2012


We turn Ponies into guinea pigs to see if they can pick out the more expensive wine, cheese, chocolate and olive oil.

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Small Batch Coffee Makes A Big Difference
December 21, 2011


There’s something about a good cup of coffee that also does good for your local community. City Kid Java gives 100 percent of its profits to help fuel a variety of programs benefiting nearly at-risk youth.

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