Inside The Diet Coke IT’S MINE Fashion House

February 15, 2016

This past week I traveled to New York City with the Diet Coke team to launch the IT’S MINE Fashion House. During this two-day pop-up shop, Diet Coke partnered with celebrity fashion stylist Brad Goreski to host a launch party and all-day individualized styling sessions. All in all, it was a pretty amazing experience.

Here are a few highlights:

Diet Coke created millions of unique bottle designs, and each one is amazing.


I got to go shopping for my job, and create an actual retail store.


Hanging out with Brad Goreski isn’t the worst way to spend a day at the office.


Dressing mannequins is much harder than it looks. (You’d never know we had to slit the back of the man’s shoes so they’d fit his feet, and you don’t even want to know what it was like trying to get the pants off).


Hard work pays off. The end result is always worth it.


[Photo Credit: Jason Carter Rinaldi]