Idea Peepshow - The Fasthorse Blog
Allison Checco
Allison CheccoVP Account Services

Paper Darts Creates ‘Storefront For Storytellers’
May 30, 2013

Paper Darts Pop-Up

The masterminds behind Paper Darts, the literary arts magazine, are joining with SooLOCAL to open a six-week pop-up store to showcase visual storytelling. How cool is that?

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American Girl Gets By The Gatekeeper
May 1, 2013

Allison explores the market savvy behind one of the country’s hottest children’s brands.

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Fast Horse Celebrates The Power Of Community At Cornerstone
April 4, 2013

Allison leads the ponies to Cornerstone to raise awareness for the local non-profit and give back to the community.

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A Toast To HAMMS
March 11, 2013

It’s not what you think. Check out a great opportunity to support local businesses.

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Food And Wine Magazine Explores The Future Of Food
February 11, 2013

The gourmet food magazine asks the movers, shakers and thinkers in the food world to design a plate showing what people would be eating in 35 years.

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He’s Baaaaaack…
January 15, 2013

Allison waxes about her favorite musician and the marketing genius behind his soon-to-be next album.

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Romio, Romio. Where Now Shall I Go, Oh Romio?
December 14, 2012


It’s no Shakespeare, but this Romio could prove a lifesaver for one desperate mom headed to New York City.

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Marketing Mary Jane
November 13, 2012

Last week’s election put many ballot measures into law across the nation. But perhaps none received more attention than the […]

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Facebook Gives Me What I ‘Want’
October 16, 2012

When Allison heard about Facebook’s new ‘want’ button and tested it for herself, she was immediately hooked. Kudos to Facebook for timing the launch as we enter the holiday shopping season.

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For Female Car Buyers, A Disconnect Between Ads And The Sales Floor
September 18, 2012

Car ads

Shopping for a crossover SUV, Allison finds that vehicle ads make women feel wanted and welcome. The sales floors at auto dealers are another story.

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