Idea Peepshow - The Fasthorse Blog
Allison Checco
Allison CheccoVP Account Services

Food And Wine Magazine Explores The Future Of Food
February 11, 2013


The gourmet food magazine asks the movers, shakers and thinkers in the food world to design a plate showing what people would be eating in 35 years.

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He’s Baaaaaack…
January 15, 2013


Allison waxes about her favorite musician and the marketing genius behind his soon-to-be next album.

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Romio, Romio. Where Now Shall I Go, Oh Romio?
December 14, 2012


Romio

It’s no Shakespeare, but this Romio could prove a lifesaver for one desperate mom headed to New York City.

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Marketing Mary Jane
November 13, 2012


Last week’s election put many ballot measures into law across the nation. But perhaps none received more attention than the […]

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Facebook Gives Me What I ‘Want’
October 16, 2012


When Allison heard about Facebook’s new ‘want’ button and tested it for herself, she was immediately hooked. Kudos to Facebook for timing the launch as we enter the holiday shopping season.

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For Female Car Buyers, A Disconnect Between Ads And The Sales Floor
September 18, 2012


Car ads

Shopping for a crossover SUV, Allison finds that vehicle ads make women feel wanted and welcome. The sales floors at auto dealers are another story.

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Pacifying The Passenger
July 31, 2012


How LaGuardia Airport uses electronic devices to keep travelers smiling.

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Baby Looks Cute, But At What Price?
July 2, 2012


Would you spend $85 to rent an outfit for your little girl? Allison explores the difference between dressing extra cute and dressing extravagant.

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The Business Of Being 8
May 15, 2012


A budding entrepreneur turns a fun art project into a business. Sofia, proprietor of Sofia’s Candle Company in Chaska, is one savvy kid!

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Home Depot Nails It With This Mom
May 9, 2012


The big-box retailer makes sure a mom’s dreaded trip turns into a great, kid-friendly experience.

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