Leadership

Marketing For Summer Blockbusters Lacks Creativity

Cydney searches for a few marketing gems among this summer’s biggest movie releases. It wasn’t easy, but “The Great Gatsby” steps up to save the day with product placement and chic partnerships.

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A Love Letter To Amtrak

After a surprising spring snowstorm cancelled their flight, a few ponies looked to Amtrak to get them home. Not only did they get home – they had a great time!

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Cover Stars – Who’s Selling Magazines, And Who Is Not

From Michelle Obama to Rihanna to Zooey Deschanel, we were shocked to learn who sells more magazines. It’s definitely not what you would expect, and not what publishers would hope for.

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6 Hilarious (And Free) Show Ideas For The New Esquire Network

After getting a look at the first original programming concepts from the new Esquire Network, Cydney offers her own ideas in an effort to save the new channel from imminent doom.

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Show, Don’t Tell: Bringing The UnitedHealthcare and Optum Story To Life At 2013 CES

Cydney and Mike headed to Las Vegas with UnitedHealthcare and Optum for CES. Cyd breaks down the online content and social engagement effort that took place.

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10 Of The Best End Of The World Tweets

Cydney spends her (presumably) last night on Earth combing through Twitter for some of the funniest end of the world tweets.

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Thanksgiving By The Numbers

Great food, good company and long naps. Find out more about what goes into this magical day, including the average number of calories you can expect to consume. Nom.

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The Case For A Rebrand Of The Learning Channel

After being subjected to Honey Boo Boo, Cydney calls for a rebrand of The Learning Channel. Due to, you know, absolutely zero educational programing.

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Diet Coke, Fast Horse Celebrate Fashion and Design

Cydney shares the details behind a Diet Coke announcement that’s been months in the making. With Fashion Week, new designs, high fashion designers and ice-cold Diet Coke involved, what’s not to love?

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Bringing The Olympics To Minneapolis

Cyd explores how close Minneapolis has come to landing the Olympics in the past — and decides that bringing the 2024 Summer Olympic Games to Minneapolis may not be a totally ridiculous concept.

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