June 7, 2012
Maybe you’ve visited a CaringBridge site to support your aunt, your roommate’s dad or a dear friend’s child. Perhaps you’ve followed the CaringBridge journey of Jack Jablonski, the Minnesota high school hockey player severely injured during a game in December.
Every day, CaringBridge brings people together. Often the news they share with each other is difficult. CaringBridge can be a place of tears and heartbreak. But more often than not CaringBridge is a room full of joy, love, inspiration and compassion.
Running CaringBridge is a job. Computer servers need tending and programming codes need tweaking. There are accounts payable to tackle, HR headaches to address and fundraising campaigns to manage. CaringBridge is a nonprofit organization, but it’s a business all the same.
All that stuff took a backseat yesterday. On Thursday, CaringBridge celebrated its 15th anniversary with a big “That’s a Lot of Love” event at the Mall of America. The organization used the occasion to launch new services and a new look. Fast Horse helped CaringBridge develop plans for the anniversary and the launch — and we were proud to work with such a great organization.
The star of the show was a giant greeting card. At 30 feet tall and 40 feet wide, the card is the biggest one ever erected. But we didn’t stop there. CaringBridge gave supporters a chance to share their love by joining an attempt to break a world record for most people to sign a greeting card.
The previous record of 1,812 signatures didn’t stand a chance. CaringBridge founder Sona Mehring started the parade of love at about 10:45 a.m. Throughout the day, handwritten messages ate up space on the card. At about 5:30 p.m., a boy from Alabama broke the record with signature 1,813. In all, 2,216 people expressed their thanks and support on the CaringBridge card. Hundreds more signed an online card.
A great event. A great organization. A great client.
And a timely reminder that when people come together in times of need, the world is a place of hope, love and compassion.