June 4, 2012
Fast Horse had a field day (no pun intended) designing the identity for the Linden Hills Farmers market. (Okay, okay, a little bit pun intended!)
As a Fast Horse designer, I worked one-on-one with the people who have spent so long dreaming of a farmers market for Linden Hills — and it was a bit daunting. So many expectations, so much enthusiasm. It was going to be a challenge to get it all just right, and I was thrilled to get started.
We pulled inspiration from a variety of vintage sources, including produce creates from the 1920s and 1930s and badges from antique farm implements. It was a long process, traveling down one path, stopping, and exploring another. Mixing and matching vintage type treatments, balancing historic details with modern flair, and playing with textures and colors.
Our final logo leaned towards the influence from antique farm implement badges, resulting in a strong, stand alone icon. The logo lends itself to a variety of one, two, and three color combinations, allowing them to brand everything from banners, to t-shirts, to web applications. The bold badge and banner shape echo the authentic strength found in farm implements. And the trio of typefaces pay tribute to a simpler time, while exuding a modern energy that brings the brand to 2012.
This is only the beginning of a wonderful tradition in Linden Hills. So swing on by between 9:30 a.m. and 2:30 p.m. Sunday, get your hands on some delicious, fresh produce and treats, and enjoy your time exploring all the farmers market as to offer! Also, be sure to like them on Facebook to learn more!