November 13, 2009
It’s a big weekend for Fast Horse, thanks to our friends at The Coca-Cola Company.
On Sunday, our own Dave Fransen will be in Pittsburgh, where Steelers legend “Mean Joe” Greene will be presented with the Clio award he won 30 years ago for his iconic Coca-Cola commercial (above). The 1979 commercial became one of the all-time classics, thanks to Greene and his co-star, 9-year-old Tommy Okon.
Greene never actually accepted his Clio, so Coca-Cola arranged for him to receive the award in a special pre-game ceremony at Heinz Field, featuring Steelers President Art Rooney II — and a much older Tommy Okon. Franny will be on hand to make sure everything goes smoothly.
If you’ve never seen the ad, it’s well worth one minute of your time — and I challenge you not to get a lump in your throat.
On Monday, Scott Broberg and Mike Keliher will be in Atlanta to help kick off Expedition 206, an ambitious, yearlong, social media marketing program.
Coke is sending three “happiness ambassadors” around the world — 206 countries in 365 days, with one mission: find out what makes people happy.
The winning team will be announced Monday, with the expedition launching on Jan. 1. You’ll be hearing more from them — and us — as three young people with the world’s coolest jobs embark on their journey.