September 15, 2009
Some cool discoveries:
At a busy Seoul subway station, Nikon mounted a huge, interactive, light-box billboard displaying life-like images of paparazzi. The celebrities in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the station and into a mall – directly into the store where they could purchase the new D700.
This massive ‘floor sticker’ in a Jakarta shopping center has taken interactivity to a new level. The ad, for Jakarta’s pet emporium JAKPETZ, also promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.” As you can see, it’s pretty self-explanatory.
One thing we all love is reinvention, taking a fresh approach to an established form – in this case a bathtub invented by Ron Arad. Aside from its obvious aesthetic appeal – it’s like a giant art installation for your bathroom – it’s also multi-purpose, transforming from bath to shower as the whole unit revolves.
My recent favorite art director and designer is Pedro Vilas-Boas. His work is characterized by a mix of contrast, electricity, motion and bold lines. The result is an effective blend of energy and punch. Lucky for his high-energy clients that Pedro Vilas-Boas chose this type of punch as his preferred medium, and did not fulfill his childhood dream of becoming a policeman.
Stay tuned for the next coolish post!