Email Still Rules?

November 21, 2008

TechCrunch – a behemoth of a tech blog – recently released their RSS statistics (more than 1 million daily RSS readers). According to Quantcast, their site appeals to a more educated, mostly male, middle aged following.

We regularly talk about the death of email. Thus this chart shocked me – Outlook 2007 is far and away the #1 method of accessing the RSS feed. While it’s not really email per se, it’s still utilizing an email client to access the feed.

So what’s your hypothesis? Mine is that while it’s a tech blog, it’s not a youth blog powered by those who are rejecting email. Its main audience¬†is middle-aged men who still use Outlook as their main outlet of online business¬†communication.