No Shit, Sherlock

July 21, 2008

Headline of the latest Harris Interactive poll, which I received this morning: “Gay and Lesbian Consumers More Likely to Follow Latest Styles and Trends.” Among the findings: more than half of gay men (53%) say they like to keep up with the latest trends, compared to only 30% of the hetero males.

Easy to poke fun at it. Actually, though, it’s good to have some data-based confirmation of the things we think we already know intuitively.