Fast Horse Wins 2011 Gold SABRE Award

May 10, 2011

Sabre Award

Big news out of the Big Apple for Fast Horse.

We’re proud to say we won a Gold SABRE Award in the global program category for our work with Coca-Cola on the Expedition 206 campaign.

Jörg and Scott were on hand Tuesday evening to receive the award during a gala at Cipriani in New York City. The Holmes Report issues the awards — one of the top honors in the marketing/PR industry — each year.

coca-cola-expedition-206On Expedition 206, we worked with Coca-Cola to send three young travelers to nearly 200 countries last year on a mission to explore what makes people happy.

It was an ambitious and unprecedented campaign that coupled live events, consumer participation and social media tools to build brand loyalty among a specific audience on a global scale. We helped bring the campaign to life on the ground and online with smart planning and great content.

Hats off to Mike Keliher, the Fast Horse client-relationship director who help make Expedition 206 a success.

Check out the details of our Expedition 206 work in this case study.

Here’s the complete list of SABRE winners.