May 9, 2011
Big news out of the Big Apple for Fast Horse.
We’re proud to say we won a Gold SABRE Award in the global program category for our work with Coca-Cola on the Expedition 206 campaign.
Jörg and Scott were on hand Tuesday evening to receive the award during a gala at Cipriani in New York City. The Holmes Report issues the awards — one of the top honors in the marketing/PR industry — each year.
It was an ambitious and unprecedented campaign that coupled live events, consumer participation and social media tools to build brand loyalty among a specific audience on a global scale. We helped bring the campaign to life on the ground and online with smart planning and great content.
Hats off to Mike Keliher, the Fast Horse client-relationship director who help make Expedition 206 a success.
Check out the details of our Expedition 206 work in this case study.
Here’s the complete list of SABRE winners.