Jim Lichtscheidl is an actor, director, choreographer, and writer.

Nick Fauchald is the co-author of Cocktail Codex , which was named the 2019 James Beard Foundation Book of the Year.

Craig Kaiser is the co-founder and ingredient genius behind the hot-sauce company Cry Baby Craig’s.

Two years ago, Brian Voerding left journalism to start the non-profit Engage Winona. It’s working even better than he could have imagined.

As executive director of The BrandLab, Ellen Walthour is on a mission to create career opportunities for young people from all backgrounds.

Marya Hornbacher became a literary superstar at age 23 with “Wasted: A Memoir of Anorexia and Bulimia” and has been dazzling readers ever since. She takes us into her writing process and explains how all good ideas have value.

Mark Mallman has performed a 78-hour concert, sang upside down at 7th Street Entry, and penned a critically acclaimed memoir. We asked him about his seemingly bottomless well of creativity.

Adam Levy of the Honeydogs shares how he turns his songs into earworms.

Ben Deutsch reflects on his 25 years in corporate communications at Coca-Cola and looks to the future.

It’s easy to talk to your best customers. Good research helps you cast a wider net.