Scott works across the agency’s account, strategy, creative and amplification disciplines, ensuring all work is truly integrated and consistently meets the highest standards for quality, innovation and creativity. He’s responsible for wringing every ounce of potential out of our projects.
Scott Broberg has more than 25 years of communications and marketing experience helping some of the world’s best-known brands solve complex business challenges. As Chief Integration Officer at Fast Horse, Broberg operates at the intersection of strategy, creative and amplification—developing culturally relevant campaigns and optimizing them to reach their full potential across the paid, earned, shared and owned spectrum. He ensures every aspect of the agency’s work consistently meets the highest standards for quality, innovation and creativity.
Clients like Heineken, The Coca-Cola Company, Audi, Schwan’s, General Mills and Toro trust him and the Fast Horse team with some of their most high-profile initiatives.
Broberg has contributed leadership to campaigns that have been recognized as the best in the marketing and public relations world—winning a Cannes Lion two years in a row, as well as Effie Awards, REGGIE Awards, SABRE Awards, Silver Anvils, PR Week Awards, CLIOs and more for work with Newcastle Brown Ale, Heineken, Diet Coke and Powerade. And his work has included some of the world’s biggest stages and hottest celebrities—from the Super Bowl, Olympics and New York Fashion Week to Taylor Swift, Anna Kendrick and LeBron James.
Prior to joining Fast Horse in 2003, Broberg managed Weber Shandwick’s Coca-Cola business—coordinating programs to support brand promotions, new product introductions and sports and entertainment sponsorships.
He holds a degree in communication from the University of Minnesota-Duluth and serves on the Board of Directors for Bolder Options, a non-profit organization focused on healthy youth development through one-on-one mentoring, tutoring and wellness programs.