Blue Cross and Blue Shield of MN

Thrive at 85

Blue Cross Blue Shield of MN is 85 years old and thriving. So we turned the spotlight on other Minnesotans who are, too. 

Does anyone really care that a health provider is celebrating their 85th anniversary? It’s sort of a rhetorical question.

Rather than shining the spotlight on Blue Cross Blue Shield of Minnesota as they reached another milestone, we turned our attention to people like Gwen, Ross and Arlene—real-life octogenarians who are living life to the fullest.

Through GIFs, a Tumblr-esque website and social videos, the Thrive at 85 campaign showed us all how vibrant life can be when Blue Cross is in your corner.