Fiber One

The Tasty Way to Fiber

The tasty way to fiber with SNL-alum Cheri Oteri.

Let’s be honest: we all know what fiber is for, even if we don’t talk about it. We teamed up with comedian Cheri Oteri and, well, talked about it—albeit in a fun, tasteful way. The effort, ranging from digital spots to social GIFs, promoted Fiber One’s line of cereals, including new Strawberries and Vanilla Clusters.

And if you look beyond Cheri’s obvious one-liners, you might be surprised to find a few other tongue-in-cheek references to fiber’s most famous effect.

Cameraman

Like It Tasty

Meteorite

Neighbor