The Small Business Revolution comes to Main Street. And Hulu.
Four American towns transformed. A web series that landed among Inc. Magazine’s top-ten, must-watch TV shows for entrepreneurs, alongside big-network hits like Shark Tank and Billions. An army of organic influencers. More than six billion earned media impressions and counting.
The Small Business Revolution Main Street reality series outperformed network-funded competitors five to one on Hulu. In reality, the show is simply the centerpiece of a year-long, integrated campaign that showcases the power of integration and the convergence of creativity and amplification.
With paid, earned, shared and owned elements all working harder by working together, the campaign has delivered 14 times the reach of a traditional paid media spend and helped a century-old company known for printing checks rebuild its brand into a modern, small-business-services provider.