How do you make social distancing more interesting?
With advertising efforts grounded by the pandemic, Dos Equis needed to lift the darkness on marketing just in time for the key summer sales season. The brand wanted to go beyond words of encouragement by providing a way to meet up (kinda) for beers. Enter the Seis-Foot Cooler. Part cerveza chiller, part six-foot-long social distance measuring device, available free for responsible drinking buddies.