There’s nothing hotter than frozen pie.
How could Edwards® Desserts, America’s leading purveyor of frozen crème pies, grow their audience of Gen Xers and Millennials? By serving up some deliciously funny nostalgia with America’s Biggest Pie Lover, Jason Biggs. Rated PG, of course.
The #PieLoversUnite campaign launched with a limited-edition pie inspired by Jason’s favorite flavors. Aptly named Pie Lovers Passion Fruit, the pie was exclusively available at PieLoversUnite.com just in time for the Fourth of July. After all, there’s nothing more American than pie, right?