Say Oui to French-style yogurt.

With Oui by Yoplait, you don’t need to travel across the pond to enjoy the flavors of France. We helped bring French-style yogurt to the aisles of mass retailers, building buzz during a discovery period that included widespread media outreach, curated influencer brunches in key markets, beautifully designed sampling kits and more. 

Following the launch, we sustained momentum by partnering with Francophile influencers to curate the best French-style experiences in America. “Say Oui” city guides celebrated everything from LA’s open-aired markets to Boston’s bakeries.


1.1 Billion

Earned impressions from more than 450 news stories


In pre-launch paid media as the brand delayed its advertising to keep up with product demand at retail


Of Walmart shoppers were aware of Oui by Yoplait prior to encountering in-store samplers, far exceeding company benchmarks

Our pre-launch media relations push drove more than one billion impressions, making Oui one of General Mills’ most successful yogurt launches ever. Meanwhile, the brunch events, co-created with high-profile influencers, attracted attendance by their equally influential friends, filling millions of followers’ feeds with Oui imagery for days.