Say Oui to French-style yogurt.
With Oui by Yoplait, you don’t need to travel across the pond to enjoy the flavors of France. We helped bring French-style yogurt to the aisles of mass retailers, building buzz during a discovery period that included widespread media outreach, curated influencer brunches in key markets, beautifully designed sampling kits and more.
Following the launch, we sustained momentum by partnering with Francophile influencers to curate the best French-style experiences in America. “Say Oui” city guides celebrated everything from LA’s open-aired markets to Boston’s bakeries.