Meet Heineken B.O.T. (Beer Outdoor Transporter)

Close your eyes and picture a Heineken. Bet it was a green bottle, wasn’t it? While Heineken Lager is a household name in the United States, it’s not often associated with cans. This becomes a hurdle during the key summer selling season. After all, glass isn’t even allowed at most pools, parks and patios.

We wanted to make it easier than ever for people to bring Heineken with them on their outdoor adventures, so we decided to turn a cooler into a drinking buddy. One that’s always down to chill, and better yet, will carry your beer everywhere you go, without stealing any sips.

Introducing the Heineken B.O.T. (Beer Outdoor Transporter). Wherever you go, your cans of Heineken will follow.


1.7 Billion

Earned impressions


Social Media engagements


Off-premise sales boost during the brand activation in the U.S.


Media stories

The interactive robot helped beer drinkers take a load off (literally) as they enjoyed the epic summer. From the streets of New York City to outdoor summer gatherings and social feeds everywhere, BOTs made their way into lucky fans’ summer plans.