Fueling the front lines of disaster relief.

From a bad-ass Midwest work ethic to a spokesperson named Sasquatch, Jack Link’s isn’t your typical company. So how does the titan of the beef jerky world do a corporate responsibility campaign that doesn’t feel, well, so corporate? Our Fueling the Front Lines campaign turned into a company-wide initiative dedicated to helping people recover from natural disasters. We teamed up with Team Rubicon, a veteran-led disaster relief organization, to drive awareness and take action.

A 1,300-mile journey from Jack Link’s headquarters in Minong, Wisconsin to Houston, Texas kicked off the relief effort with stops in cities impacted by disaster along the way. As on-the-ground crews helped homeowners, everything from online content, national media coverage and in-store promotions encouraged our audience to get involved and support the cause.

See how it all came to life at cause.jacklinks.com.