The Coca-Cola Company

Diet Coke Relaunch

Repositioning an iconic brand for the millennial market.

With bold new flavors and a refreshed modern look, Diet Coke tasked us with relaunching their inventive lineup to a younger audience. Enter the Diet Coke Flavor Room, an immersive first-taste experience for media and influencers. Partnering with millennial trend makers, we created share-worthy moments inspired by the new flavors and generated more than 12 million impressions in a four-hour window. From Instagram posts to #dietcokeflavorroom Snapchat filters, what started on social found its way to People, Sweet, Huffington Post, Esquire, Elle, Glamour and more.