Bring Your Beer to Work Day

TV co-workers return to the office to create a buzz without the buzz.

Heineken needed to make a splash with the U.S. launch of a zero-alcohol version of its flagship lager — but in a way that overcame the stigma often associated with non-alcoholic beers.

The Now You Can campaign celebrated moments where you can make beer a part of everyday life. To kick it off, we proclaimed April 26th “Bring Your Beer to Work Day,” letting workers everywhere know they could enjoy a cold Heineken 0.0 while on the clock, because #NowYouCan.

To kick things off, we reunited a pair of stars from The Office and surprised a real workplace, creating content for earned, owned and paid media efforts. Meanwhile, media relations efforts, influencer partnerships and a Twitter-based sampling program help spread the word — and beer — to workplaces across the country.


141 Million

Earned Media Impressions

1.5 Million

Video Views


(or close to it) Product Available On Shelves Post-Launch

The campaign resulted in more than 141 million earned impressions across social, digital and broadcast. Additionally, more than 1.5 million video views were generated from our celeb influencers’ feeds alone. And stores struggled to keep the shelves filled after launch.