December 14, 2018
Laurel takes in ‘A Christmas Carol’ at the Guthrie and asks: is it a bad thing for a brand to offer up the familiar?
October 3, 2018
The peak-end rule says consumers are most likely to remember the most vivid part of an event and the end. Make the most out of those moments.
July 11, 2018
The answer is obvious and I should know.
February 7, 2018
Laurel dives into the tough-to-answer experiential questions after Super Bowl LII.
December 15, 2017
Too harried to think about the holiday party you committed to hosting? Laurel has you covered.
October 25, 2017
Laurel shares the hottest new-old trend in relaxation.
September 13, 2017
Laurel thinks we judge nonprofits too harshly — and lays out some ways to change that.
July 31, 2017
Introducing Laurel Osman, our new experiential expert and resident historical re-enactor.