Inspiration and Ideas

Voices

December 14, 2018

‘Tis The Season For Clichés. Or Rather, Accessible Art.

Laurel takes in ‘A Christmas Carol’ at the Guthrie and asks: is it a bad thing for a brand to offer up the familiar?

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October 3, 2018

Spend Money to Create Memories, Not Experiences

The peak-end rule says consumers are most likely to remember the most vivid part of an event and the end. Make the most out of those moments.

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July 11, 2018

Pro Cheerleaders: Integral Brand Ambassadors Or Outdated Entertainers?

The answer is obvious and I should know.

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February 7, 2018

Super Bowl LII: Return On Investment Or Return On Engagement?

Laurel dives into the tough-to-answer experiential questions after Super Bowl LII.

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December 15, 2017

Party Season Tips From A Seasoned Party Planner

Too harried to think about the holiday party you committed to hosting? Laurel has you covered.

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October 25, 2017

Forest Bathing On The Island Of Happy Days

Laurel shares the hottest new-old trend in relaxation.

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September 13, 2017

Let’s Stop This Myth About Charitable Giving

Laurel thinks we judge nonprofits too harshly — and lays out some ways to change that.

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July 31, 2017

Using Emotionally Charged Memories At Work: Meet Laurel

Introducing Laurel Osman, our new experiential expert and resident historical re-enactor.

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