Inspiration and Ideas


November 27, 2018

Invite Surrealists, Absurdists, And Sci-Fi Buffs To Your Brainstorm

If you’re looking for creative inspiration, Jake has a list for you.

Read More 

July 23, 2018

Stunts Are Fun. Movements, Like the Small Business Revolution, Are More Meaningful.

Jake was skeptical that a brand could start a “movement.” Now, he’s thrilled to have been a part of creating one.

Read More 

May 8, 2018

Revisionist History: When The Media Gets It Right About Getting It Wrong

Powerful new projects from the New York Times and National Geographic acknowledge and address past mistakes.

Read More 

March 8, 2018

Concluding This Chronicle Of Another Concert-Going Spree

Jake shares his final highlights from the 52 concerts he attended in 2017.

Read More 

January 9, 2018

52 Shows Spanning 7 States In 2017

After seeing another 52 concerts last year, Jake shares highlights and musical recommendations.

Read More 

November 14, 2017

Recommended Reading: Books To Get You Through The Winter

Jake offers up some recommended reading, ranging from crime thrillers to canonical horror to an autobiography by The Boss.

Read More 

September 25, 2017

When Big Ideas Are Just The Beginning

Jake reflects on how brands can make an impact, long after an activation concludes.

Read More 

August 7, 2017

Heineken, Neil Patrick Harris And Tribeca Film Festival Want You to “Swim In the River”

Jake introduces a new short film that shows how + POOL plans to reclaim New York’s rivers, and how you can help make it happen.

Read More 

June 15, 2017

That’s a Wrap: “Small Business Revolution – Main Street” Season 2

Reflecting on the rare opportunity to make a difference, and lifelong human connections, through a marketing campaign.

Read More 

May 5, 2017

How To Score Sold-Out Concert Tickets By Supporting City Projects

Learn how Fast Horse client Heineken is helping fans give back and get tickets at the same time.

Read More