My Morning Media DietDecember 12, 2018
By Heidi Bobier, Account Director
Having spent the last 10 years working in public relations, it’s my job to make sure I’m up to date on current events. Politics, business news, industry trends, and – oh yes – pop culture. All are essential parts of how I make sure I’m giving my clients the best possible counsel.
But, as you might have guessed, I’m only one person. And with the constant stream of news coming at us from every angle, it can be tough to keep up, especially when juggling the “actual” client work I’m responsible for on a daily basis.
That’s why today I’m sharing my morning media diet. The work that I do every single morning before stepping foot in the office. So here’s the rundown of all the news feeds I tune in to, just to make sure I’m ready for whatever curveball might come my way.
Still In Bed
Like every millennial ever, after I reach for my phone to turn off my alarm I immediately check my email. My favorite start-the-day email feed is Morning Brew, a roughly five-minute read that covers the latest in business news, with a special focus on the tech sector. Not having a business background, this daily email has given me a ton of great context to the business realities my clients and their industries are facing.
“Ok Google, play the latest episode of the Daily podcast.” As I’m running around the house getting ready for the day, Michael Barbaro is telling me about one big headline that broke overnight, while wrapping with “here’s what else you need to know today.” I like to think of it as the 2018 version of reading the newspaper.
I always make sure to carve out at least 15 minutes every morning for breakfast. And I know meal time should be screen-free, but I can’t help myself. I scroll through Instagram to see what influencers are up to, mostly just looking for inspiration to jump-start my creativity for the day. My favorite Instagrammers are wildlife photographers like Paul Nicklen and Drew Rush.
It takes me roughly 20 minutes to drive to work, and in this time I listen to podcast that inspire me to think differently. Unlike the news podcasts I listen to at home, when I’m in the car I listen to Revisionist History, Invisibilia or This American Life. These podcasts tend to challenge some of my preconceived viewpoints on a topic, and often get me to think through problems in a new way.
There you have it. A spectrum of I-just-woke-up-just-give-it-to-me-straight news headlines all the way to Malcolm Gladwell asking why golf courses exist.
Even though I know I’ll never be 100 percent read-up on every news topic, this approach gives me a pretty good start.