July 7, 2017
We like to say around here that we play on the world’s biggest stages, and it’s true. From Super Bowl ads to LeBron James and the Backstreet Boys, our client and partner relationships give us the chance to collaborate on high-profile work alongside some of the world’s brightest stars and best-loved brands.
It’s a huge part of what drew me to Fast Horse, and for Powerade, that work just helped us add a Cannes Lion to our collection.
Last summer, our work with Powerade and its “Just a Kid” campaign entailed working closely with two stars from the Rio 2016 Olympic Games, boxers Shakur Stevenson and Claressa Shields. The work entailed celebrating their stories of personal triumph through earned media, event activations, and collaboration with Wieden+Kennedy Portland to support their incredibly powerful, Bronze Lion-winning film, “The Corner,” which offers a glimpse at Stenson’s journey.
It’s a knockout win for our corner, and a testament to the collective fight to deliver them with and for our partners.