Mother’s Day And MarketingMay 8, 2017
By Allison Checco, VP Account Services
It’s almost Mother’s Day. And next to the holidays and Super Bowl, it’s also one of my favorite marketing seasons. I love seeing the creative ways brands are trying to reach moms. Here are some of the spots that caught my attention from this year’s crop.
Kraft’s Swear Like A Mother
I swear — and according to Kraft, so do 74 percent of moms. For some reason, that makes me feel good. Because I like moms who swear. And if moms don’t swear, I find it really F&%#$@% hard to relate to them.
KFC Tender Wings of Desire
I’m not going to lie. If my kids came home with a bucket of chicken for Mother’s Day, I would be disappointed. But if said bucket also came with a novella featuring Colonel Sanders and his love interest as the accompanying gift? Well, let’s just say, I would make sure Santa punished them, come Christmas time.
American Greetings #GiveMeaning
You’d expect a greeting-card commercial around Mother’s Day to make you cry. Especially one that was inspired by a true story. This one lives up to those expectations and then some. It also makes me want to get a tattoo.