March 24, 2014
But while many dismissed the new platform, assuming it would be quickly replaced by the next big thing, a few smart brands recognized the potential to capture the attention of an audience everyone seems to want to attract: millennials.
While Snapchat only has about 30 million users (a small number compared to others social messaging platforms), its users are highly engaged and active. Here are a couple of eye opening stats:
In the ever-changing, fragmented social media landscape, Snapchat looks to have staying power. And with little to no cost of entry, it’s a win for brands that want to dip a toe into the millennial mindset.
McDonalds recently created Snapchatter by joining the platform and immediately engaging followers with exclusive content and a sneak peek at a new sandwich. Granted, they had LeBron James involved in the announcement. But within days they had a few thousand followers.
But the fact is, with Snapchat, you don’t need big names to make a big splash. You need a clever call-to-action that brings them into your brand and offers them a reason for following. If you’re using Snapchat as a brand or fan, I’d love to hear from you. As a brand, how are you engaging with fans? If you’re a fan, what do you like and dislike from the brands you follow?