Fast Horse Wins Global SABRE AwardNovember 14, 2013
By John Reinan,
We were awarded a Global SABRE for a public relations campaign on behalf of our longtime client, Marvin Windows and Doors.
Marvin did the work. We told their story. The result was recognition for a Minnesota treasure, a family company whose steadfast refusal to give in to economic calamity was noticed all the way to the White House.
As competitors closed plants and laid off thousands of workers during the long economic downturn, Warroad-based Marvin refused to lay off a single one of its skilled, experienced workers.
Marvin’s no-layoff stance was widely noted — including by President Barack Obama, who made the Marvin story a recurring touchstone of his 2012 campaign. Obama repeatedly held up Marvin as an example others should aspire to emulate. And if that weren’t enough, Marvin also garnered praise from the other presidential nominee, Mitt Romney.
Our campaign, “A Window Into the Presidency,” emphasized Marvin’s heritage as a century-old, family-owned and operated company that demonstrated exceptional commitment to its core values and the communities in which it does business.
Earlier this year, we were honored as the winner in the North American SABREs in the category of real estate and building products. We were then judged against winners from Europe, Asia-Pacific, the Americas, India, Africa and the Middle East. We came out on top. We also landed a spot among the top 50 worldwide public relations campaigns from more than 4,000 entries across all categories.
Fast Horse today has capabilities across a broad range of marketing communications, but we have a long history as a leader in public relations. Efforts like this show the impact that traditional public relations can have on corporate reputation.
We’re thrilled with this award. But no more thrilled than we are to have the confidence of an outstanding company like Marvin Windows and Doors.