February 12, 2013
There’s nothing I love more than when an organization shows it understands the magic of bringing its mission to life — turning an abstract statement into something everyday people can engage with and remember.
The world’s largest online nonprofit caring community, CaringBridge, is doing just that this February.
I’ve been lucky to be part of the team at Fast Horse working with CaringBridge to develop a meaningful and on-message campaign that realizes their mission “to amplify the love, hope and compassion in the world, making each health journey easier.”
On Monday the Share Your Heart contest launched and we’re inviting everyone to submit their touching acts of compassion—big and small. Working with CaringBridge, Fast Horse created this kickoff video to help set the mood:
As I’ve been working on this campaign, I’ve been thinking a lot about how I “share my heart,” and honestly it’s not something I do enough. Since the launch, we’ve had participants submit stories about baking cookies to bring joy, connecting with mothers during difficult times, or sending flowers for no reason but to say “I’m thinking of you!”
With the launch of Share Your Heart and today being Valentine’s Day, what better time for me to break out of my shell and show someone special that I’m always thinking of and love them.
My husband and I aren’t really flowers-and-boxes-of-chocolates type of people. We’re more like play-video-games-and-watch-Saturday-morning-cartoons-together type of people. I had to dig deep and push myself to figure out a way to say, “Hey, you’re pretty awesome!” without doing something out of character.
So I built him a giant pixelated heart in the middle of his Minecraft server.
Some of you might not even know what that means. But trust me, when I prompted him to log in to one of our favorite video games this morning and he saw my handy-work, he smiled and said, “I love you, too.”
Whether we’re trying to connect with our husbands, partners, mothers, friends or remind the world why our organization’s mission matters, it means a lot to be personal. When an organization like CaringBridge goes the extra mile to activate their mission through a campaign that engages on the personal level, it seamlessly reflects their mission “to amplify love, hope and compassion”. It’s an important message we can apply to our lives as individuals and as institutions.
So, will you join me in my public display of affection and show CaringBridge how you Share Your Heart?
Visit heart.caringbridge.org and upload a photo, video or a written description of up to 50 words of how you share your heart with those you love and support. During the contest, visitors to heart.CaringBridge.org can vote on their favorite entry. People can also share their submissions with family and friends inviting them to vote. The entry with the most votes wins two iPad minis—helping the winner stay connected with their loved one online.
February 12, 2013
February 18, 2013