March 17, 2011
Ever since Kogi BBQ burst onto the LA food scene in 2008, the popularity of food trucks has been rapidly growing. Bloomberg Businessweek recently shared its own street food review – March Madness bracket style – to reveal the nation’s tastiest mobile meal spot.
For its gourmet food truck smackdown, Bloomberg judged 16 trucks from four regions of the country based on their social networking, creative marketing and “foodie quotient.” You can view a larger version of the food truck bracket here to see how Milwaukee’s Streetza bested other mobile eateries such as Schnitzel & Things in New York and Nom Nom in Los Angeles for the top spot.
In other mobile restaurant news, Jack in the Box debuted its new “Munchie Mobile” in San Diego last week.
“Food trucks are a popular trend these days,” says JITB spokesman Brian Luscomb in a Huffington Post interview, “and our guests have been asking, ‘Why doesn’t Jack offer a food truck?’ So we built the biggest and baddest food truck we could possibly imagine.”
So, do you think social media will continue to spur growth in the mobile eatery category or is it a passing fad?