March 3, 2011
I don’t know if it’s modesty or oversight, (probably oversight, come to think of it) but somehow we’ve managed to go almost two weeks without sharing some details of our big night at the annual PR Week Awards in New York on March 10.
Better late than never.
Along with our long-time clients and friends at The Coca-Cola Company, we managed to grab not one, but two finalists, including “Digital/Social Media Campaign of the Year” and “Global Campaign of the Year” at the prestigous PR industry competition. Both were for the Expedition 206 program. More than 1,000 people, include Mike, Scott and I, attended the black-tie event at the Sheraton New York to learn who the winners were. At $400 a ticket, we were anticipating a memorable night, complete with A-list entertainment, gourmet fare and the finest wines and spirits known to man. Here are the highlights:
All was not lost, though. We took home two very tasteful silver picture frames commemorating our place among the upper echelon of US agencies. No shame in losing Digital/Social Media Campaign of the Year to our friend Eric Pehle and his colleagues at Weber Shandwick, who did some great work for the US Army. And we we did manage to snag the Honorable Mention in the Global Campaign of the Year category.
Guess that’s better than having only a hangover to show for our $400.