October 15, 2009
It’s a big day here at Fast Horse. Today we are launching an amazing program with The Coca-Cola Company that will eventually touch 206 countries. It’s our first truly global campaign, and I think it’s safe to say we’ll never do another quite on this scale. Come to think of it, neither will anyone else. Here’s the scoop:
From Aruba to Zimbabwe and nearly every nation in between, a team of three young people will attempt to visit 206 countries where Coca-Cola is sold to seek out what makes people happy and share their happiness and enthusiasm with the rest of the world. Dubbed “Expedition 206,” the year-long adventure throughout 2010 will bring Coca-Cola’s Open Happiness campaign to life as the travelers visit with people from different cultures, document their experiences and share stories of happiness throughout their journey.
Our role? We’re part of a global team charged with creating worldwide excitement for Expedition 206. For the next 14 months or so, our focus will be on engaging journalists and the social media world as the team visits all 206 countries of the journey. It begins in Madrid on January 1, 2010, and ends in Atlanta on December 31, 2010.
This is a dream assignment for any agency. We’re tickled to have been awarded the opportunity to lend our social media and media relations expertise. Keep checking back here at the Peepshow for updates. In the meantime, check out www.Expedition206.com to help select the three Happiness Ambassadors.