Suckered by Rachael Ray

May 6, 2009
rachelray_ad

I like Rachael Ray. I don’t watch her show and I only read her magazine in the grocery checkout line, but somehow I’ve gained enough awareness of her to be more intrigued than I usually am by celebrities. Her voice sounds like she sucks down a couple packs of unfiltered Camels a day, and her decidedly not model-thin figure suggests that she likes to eat, drink and enjoy herself.

So when a banner ad popped up on my screen, promising before and after pictures of Rachael’s miracle weight loss, I bit.

I’ll save you the long story, but suffice to say that clicking on that banner ad sent me into a maze of links on colon cleansing and the wonders of the acai berry. I never did get to see Rachael’s before and after pictures.

Where’s truth in advertising when you need it?