December 9, 2008
I’m indebted to Monica Moses of BeAGoodBoss.com for passing along a summary of a book that many have called one of the best business books of 2008.
Her associate Lars Leafblad, vice president of KeyStone Search, compiled a very interesting 10-page summary of “Groundswell: Winning in a World Transformed by Social Technologies,” by Charlene Li and Josh Bernoff of Forrester Research. (More on the book here.)
The book gives professionals and executives the tools to thrive in the rapidly changing world of social technologies. That’s a theme we’ve all written about extensively in this blog, and may be the single most critical challenge facing anyone in today’s marketing business.
I have a pdf copy of Lars’ summary, but I can’t link to it here. However, he’s interested in disseminating it as widely as possible, and would be happy to e-mail it to you. Contact him at email@example.com.