October 8, 2008
This story about retail PR services got us thinking: What if Fast Horse opened an Outlet Store?
Think of it: we could create a whole new stream of revenue selling slightly dinged marketing ideas and executional seconds. Picture bargain bins overflowing with day-old media lists, shelves piled high with leftover swag and oversized Post-It pads filled with unused nuggets from hours of agency brainstorms.
Shoppers scouring outlet malls for deals on Calphalon pots and pans and Joseph Abboud slacks would spot the giant inflatable gorilla on top of our store, and after a few minutes of browsing, score! — a gently used social media campaign and a rejected four-color logo concept.
Hey, in this economy, everything’s on the table …