Keeping America running on the longest day of the year.
We seized on the summer solstice to remind the nation their favorite Dunkin’ Iced Coffee is now available in a bottle. And we did it in a way only a beloved brand like Dunkin’ could—by introducing Emergency Bottle Service for one day only.
Emergency Bottle Service
To whet the appetite of media, we created emergency bottle service kits. Recipients could break the edible sugar glass to get their fix of Dunkin’ Bottled Iced Coffee.
From Cheddar to Cosmo, glass-breaking videos were enthusiastically shared across social channels.
Hitting the Hot Streets of New York
Emergency Bottle Service street beacons placed around New York City let passersby order VIP service with the touch of a button. Voila! Seconds later, staff sporting tuxedo shirts waited on them hand and foot.
A rapidly made and deployed series of content, including a teaser video, gifs and influencer posts amplified the campaign on Dunkin’s popular social channels and beyond.
Results
66 Million
Earned impressions across online and broadcast media over the course of 3 days
16,000
Unique coupon requests in less than 24 hours
From coast to coast, Dunkin’ Emergency Bottle Service made the longest day of the year the tastiest. The integrated campaign combined experiential, sampling, social, influencer, media relations and more to deliver the message that Dunkin’ is available in a bottle anytime, anywhere.