Sunday marked the 52nd running of the Daytona 500. The first race of the NASCAR Sprint Cup Series is also the Super Bowl of the racing season, with nearly 30 million viewers tuning in to at least some portion of this year’s race, and in-person attendance upwards of 200,000.
NASCAR fans are the most passionate fans around, and this passion extends far [...]

In my last update, I told you about an event we held at Penn Station in New York City to announce the participants in this year’s Sprite Slam Dunk. With the actual competition taking place on Saturday night (watch it on TNT), I thought I’d share the viral video we produced showing our speed painter in action. [...]

Minutes after the game ended YouTube had videos of not only the ads but people’s reactions and “TV on tape” examples of the best and worst. The YouTube AdBlitz channel also invited viewers to click and vote for their favorites, but I had trouble viewing the channel and wonder if others did too.
The Snickers Betty [...]

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In the last 12 years, I’ve had the pleasure of meeting and working with some pretty cool celebrities and athletes, but recently I got to meet my favorite NFL player as a kid.
This year marked the 30th anniversary of the famous – and beloved – Coca-Cola commercial starring “Mean” Joe Greene. In the spot, an injured [...]

It’s a big weekend for Fast Horse, thanks to our friends at The Coca-Cola Company.
On Sunday, our own Dave Fransen will be in Pittsburgh, where Steelers legend “Mean Joe” Greene will be presented with the Clio award he won 30 years ago for his iconic Coca-Cola commercial (above). The 1979 commercial became one of the [...]

It’s a big day here at Fast Horse.  Today we are launching an amazing program with The Coca-Cola Company that will eventually touch 206 countries. It’s our first truly global campaign, and I think it’s safe to say we’ll never do another quite on this scale.  Come to think of it, neither will anyone else.  Here’s the scoop:
From Aruba [...]

Very nice little marketing device by Coca-Cola over at the State Capitol. There were dozens of these recycling stations all over the Capitol grounds. I’d never seen this particular container before. It’s an excellent marketing tool: well-designed and functional. It delivers a marketing message that’s logically linked to a necessary and immediate action.
Twitter this Post [...]

In the 90-second clip above, Coca-Cola Racing Family drivers Jeff Burton (pictured), Jamie McMurray and Elliott Sadler promote “Taste of Victory,” a program we helped Coke develop and execute for last weekend’s inaugural Coke Zero 400 NASCAR race.
It was a truly integrated campaign, which offered to give everyone in America over the age of 13 [...]

The Brand Alphabet by InThePictureDesign.co.u k
As someone who miserably failed the ’90s boardgame Adverteasing, I cannot tell you with 100 percent accuracy which corporation adopted the slogan “when it rains, it pours.” However, I can assure you that my first reactions to top brands are apparently very similar to yours.
Through a brand association experiment called [...]

You’ve seen a lot of Yao Ming on this blog in the last week.  Certainly, Yao was a big media draw (literally) but I’d like to take a moment to mention Steven Lopez, the other Olympian who joined us for last weekend’s Coca-Cola 600.  It would’ve been easy for Lopez, a member of the U.S. [...]