Idea Peepshow - The Fasthorse Blog
Kalie Caetano

Bigger Isn’t Always Better In The Book Biz
September 4, 2013


The publishing industry took one more giant leap into consolidation with the Penguin Random House merger. So what does big-box book-publishing mean for the house’s brand?

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Branding Consistency Be Damned: A Case Study
August 5, 2013


Timothy McSweeney’s Quarterly Concern stirs the pot with literary journals that defy branding conventions. Passing up consistency for artistic freedom, these quirky volumes break the rules in style.

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Social Media To The Rescue!
July 15, 2013


Saving lives, sparking revolutions, capturing criminals. It’s all in a day’s work for a social networking site. Does social media live up to the hype or is it all hubris? Maybe a little of both.

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My First Week At Fast Horse: Not (Much) Like “Mad Men”
June 6, 2013


Straight out of Macalester College, our newest intern concludes that life at Fast Horse doesn’t much resemble the mad world of ‘Mad Men’ — except for the groovy orange chairs.

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