Leadership

Bigger Isn’t Always Better In The Book Biz

The publishing industry took one more giant leap into consolidation with the Penguin Random House merger. So what does big-box book-publishing mean for the house’s brand?

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Branding Consistency Be Damned: A Case Study

Timothy McSweeney’s Quarterly Concern stirs the pot with literary journals that defy branding conventions. Passing up consistency for artistic freedom, these quirky volumes break the rules in style.

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Social Media To The Rescue!

Saving lives, sparking revolutions, capturing criminals. It’s all in a day’s work for a social networking site. Does social media live up to the hype or is it all hubris? Maybe a little of both.

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My First Week At Fast Horse: Not (Much) Like “Mad Men”

Straight out of Macalester College, our newest intern concludes that life at Fast Horse doesn’t much resemble the mad world of ‘Mad Men’ — except for the groovy orange chairs.

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