Life In The Fast LaneSeptember 11, 2015
By Laura Schraufnagel, Senior Experiential Producer
My job is fun. REALLY FUN! I just finished my very first Fast Horse project, where I had the opportunity to work with some pretty amazing Ponies to plan a breakfast event in New York City (one of my favorite places) at a beautiful restaurant. The whole affair was held in honor of the man who invented Honey Nut Cheerios, and most recently worked to make Cheerios completely gluten-free for all to enjoy. So we threw a party. How fun is that?!
Producing an event for a client was a first for me. Sure, I tend to be a planner, consider myself a little (or a lot) type A, and love throwing a good party — but as my job? Never. But what the hell! That’s a big reason I came to Fast Horse — to step outside of my comfort zone, try something different, discover new passions and get inspired by incredibly talented people.
One thing that became very clear to me during this project is that I was truly enjoying every minute of what I was doing, and that’s when it dawned on me — when your personal interests and career path collide, work doesn’t look a whole lot like work. Yes, there are lots of details to keep track of, many components to coordinate and a lot of running around. But it’s much more than that. It’s about creating an opportunity for your audience to experience firsthand what a brand stands for. From the moment they walk in the door to the moment they sit down to write that blog post or article, you’re shaping brand perceptions every step of the way. And let me tell you, it’s much easier said than done!
Here are three things that I learned along my event-planning journey:
- Don’t lose sight of the bigger picture — It can be very easy to get bogged down in the weeds (and don’t get me wrong, details are very important when planning an event). But, like any other campaign or project, you have to keep in mind the bigger goals and objectives you’re trying to accomplish to ensure all of the details seamlessly come together to create something memorable.
- Creative problem-solving is key — There are a lot of moving pieces when planning an event and things do not always go as planned, so you have to be able to think quick on your feet and come up with smart solutions.
- You must be a woman or man of action — If you at all struggle with “INMJS” (It’s not my job syndrome), events are not for you — you need to be ready to roll up your sleeves, dive in and get the work done.
My heart is full and I’m about to explode. That is how excited I am to be apart of the Fast Horse team. It has been an incredible first month, and I can’t wait to continue the journey.