Celebrity Speed DialMarch 23, 2012
By Scott Broberg, SVP Amplification
How low will celebrities go to keep their name in the news and money in their checking account? Pretty low based on the cast of characters who’ve signed on to man the phones at Dial-A-Star.com. The new website, launched just this week, boasts that it’s “the only place you can talk to a TRUE celebrity!.” They may be over-promising on the “TRUE celebrity” part — given that the biggest names currently participating are Michael and Dina Lohan, Octomom Nadya Suleman, Rachel Uchitel and Tila Tequila.
But as you’d guess from the name, fans can call and have live, private conversations with these folks, or several others with a similar Q Rating, at the cost of somewhere between $10-$27 per minute. The idea came from Gina Rodriguez, owner of DD Entertainment, a company that manages many of these DD-List celebrities.
And although most of the pseudo stars would be better described as infamous rather than famous, I give her credit for a creative concept. There seems to be a market for it and she’s making real money for her clients — and herself — when there aren’t many other options available for them. Early results show that “Real Housewives of New Jersey” cast member Danielle Staub took home more than $7,000 in less than a week. Michael Lohan made about half that. Not too shabby, although we’ll have to see if it’s sustainable.
Personally, I’d find it more interesting to talk to the people who are calling than any of the so-called stars. Wouldn’t you want to know what makes someone tick if they’ve willing to spend $15 a minute to chat up that Angelina girl who left “Jersey Shore” after the first couple episodes?
We’ll see what happens next, but it would be fun to see an A-Lister do this for charity — perhaps as part of a sponsored campaign. I’m talking about someone who could command serious dollars. It would surely generate a ton of publicity and social media buzz for some brand’s cause marketing campaign.
But for now, you’ll need to dig out your credit card and dial up the likes of former “Survivor” cast-off Jonny Fairplay.