Leadership

Ready, Set, Viral…

Making content go viral sounds great, but over thinking it for the sole purpose of maximizing reach will often ruin the message.

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Powerful Ads Attempt To Turn ‘Likes’ Into Medicine

A nonprofit’s new campaign challenges people to put their money where their mouse is and donate, but is the message too bold?

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Apps Provide New Fan Experiences

Whether it’s at home or at a concert, bands are using technology to give fans a more intimate experience.

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Advertising Fit For The Iron Throne

HBO strikes again, this time using creative advertising to put the new season of ‘Game of Thrones’ at the forefront of people’s minds.

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Extreme Fear Advertising Is Not My Cup Of Tea

A tea brand makes a super scary ad, telling us to ‘drown our fears’ with their calming beverage. A memorable spot? Yes. Effective? No.

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Tuning Out Of iTunes

iTunes used to be great. But now it’s bloated and cumbersome. Fed up with iTunes, Tim takes a look at some great alternatives.

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Making The Holiday A Little Too Bright

Tim takes a look at extreme Christmas decorations that would even put Clark Griswold to shame.

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TED Talks For Marketing

Tim looks at two TED Talks that all marketers should watch. Who knew digging into physics and the lives of introverts could teach us so much about marketing?

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Remembering What It’s Like To Be A Kid

Miss being a little kid? Tim takes a look at the toys and games the ponies miss the most from their childhoods.

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Personal Safety? Here’s The App For That

Smartphones can do pretty amazing things, but can they prevent crimes from happening? Tim takes a look at a new safety app that aims to do just that.

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