An XXXXX-Rated HolidayMay 4, 2018
By Dave Fransen, VP Account Services
Cinco de Mayo is almost here, and what better way to celebrate than with a few extra equis?
Fast Horse began working with Dos Equis to roll out its “Keep It Interesante” campaign earlier this year. Since it went live, we’ve been collaborating with Droga 5 on the production and roll-out of a series of videos touting an even better, more interesante version of the popular Mexican cervesa, now with three extra equis, all in time to celebrate Cinco de Mayo. The videos feature Blake Anderson of Workaholics fame. With his tousled mane and quick wit, he flashes bro signs, offers up high-fives and even bats a competitor brand out of the hands of partygoers.
An XXXXXtremely limited run of special edition Cinco Equis packaging will be available in select locations in New York and Texas for this weekend’s holiday. No matter how many equis your Dos Equis sports, enjoy and drink responsibly.