April 12, 2018
This month, Tenor, a GIF search tool recently acquired by Google, announced it will be powering GIF searches in LinkedIn messaging. Please let your HR person know.
The professional social network’s users can now search for GIFs directly within the messaging interface and add them to messages. Members will have access to trending GIFs from Tenor and a custom trending stream featuring GIFs used most often on the professional network. According to LinkedIn’s post, the feature should be available to all users “in the coming weeks.”
Tenor reports that messages on LinkedIn are up 60 percent year-over-year. According to the post, seven in 10 Americans use GIFs and other visuals like emojis in their conversations. The company posits: “As messaging continues to grow both in and outside of the professional realm, tools for communicating the nuance and emotion typically found in face-to-face conversations are becoming more important.”
However, four of the last five LinkedIn messages I’ve received have been spam. We have to ask if it’s necessary to be able to send GIFs to a co-worker, potential employer, or someone you’re trying to hire? Do I want recruiters to send me Minions images or GIFs from “The Hangover”? I mean, yes, but also hard “no.”
That said, our communication is becoming so much more visual. The use of stickers, GIFs, images, and video is exploding. The line we have to think about is our professional lives need to stay pretty professional. While we can curate ourselves in the form of Parks and Rec GIFs, we should also be sure we’re maintaining a sense for what’s appropriate for the channel and our audience.
If you’re willing to brave the new world of GIFs on LinkedIn, there will soon be a button in your message screen. Just be careful with your Chuck Norris image selection.