Getting Excited About Client BrandsFebruary 9, 2018
By Kaitlyn Padden, Associate
In elementary school, I had my first experience connecting with brands. At the time, my aunt was a buyer for JCPenney. Every now and again she would bring my sisters and I some of the free swag she got from brands like Bongo, l.e.i., Mudd and Union Bay — now there’s a trip down memory lane.
Even though I had no concept of who or what those brands were about back then, I would still get so excited if I were to see commercials or print ads from them, because my aunt was “affiliated” with them. That wasn’t exactly the case, but my young mind thought so.
Fast-forward to my college years, when I started to be somewhat more immersed with brands for classes. One of the brands that I became super-connected with was a frozen Asian food brand that my class created a campaign for in a competition. I remember vividly that I had never heard of them before and that after I researched them a bit, I decided I wouldn’t like their products, either. Well, after the first couple hours of working on the campaign and learning about the company, I became very proud of this brand and dedicated to making them look good. I started telling my family and friends to try it and I began buying the products for myself (I learned to like the food). This brand became very, very important to me.
And that brings me to the present — working at Fast Horse and having a voice in multiple campaigns for big brands like Diet Coke and Jack Link’s. I can’t describe the feeling that I have while not only working with these brands but seeing their ads and products out in the world. I obviously have seen them before, but they have taken on a whole new meaning for me. I knew after my experience in college that I would want to do it as a career, but I never thought I could love it even more. I am truly lucky to be doing something that I love!
Anyway, what I mean to say with all of this is that representing and loving the brands you work for is so important. First of all, it makes your work meaningful and fun. But it also shows the clients that you truly care, which should be a top priority at any agency.