April 19, 2017
The birds are chirping, flowers are blooming, farm fields are thawing out to release the stench of last year’s manure — hallelujah, it’s spring! That means college graduation season is upon us.
When I graduated from college I was pretty confident that my resume — stacked with two solid internships, a summer writing for my local newspaper, and involvement in numerous campus activities — would lead to a full time entry-level job in the ad industry. I was wrong. I sent resumes and customized cover letters to countless agencies, newspapers and corporations, but I didn’t hear a peep. When the opportunity to take yet another internship came up I was hesitant, but I took it anyway (in part because it came through a professor who had specifically recommended me for the job). That three-month stint led to a full-time job, and the rest is history.
Since then, I’ve done a few job searches myself and have been on the hiring side of things, and I know the search can be daunting. So, I put together a quick list of the best places to search for advertising, marketing, design and interactive jobs in Minneapolis.
Agency Websites and Social
If you’ve done some networking in the industry or follow agencies on social media, you may already have a few select places in mind. Check out their websites — many agencies don’t list openings on job boards because they get enough response from posting on their website and social media. Following those agencies on Facebook, Twitter and LinkedIn might lead to something they haven’t even listed on their website yet.
While these positions are usually a little more focused on the digital side of things (it is the Interactive Marketing Association, after all), the MIMA job board allows for filtering by specialty like social media, SEO, media buying, etc.
The Egotist leans more on the creative side, and expands beyond the Twin Cities. On the job board, you can filter for full-time, part-time, internship or freelance opportunities.
AdFed curates a pretty general offering of advertising and marketing jobs in the Twin Cities, but the bonus to companies is that they offer one of only a few free job boards (agencies don’t have to pay to get their posting on the board). For job-seekers, this might mean a little more filtering, but you’re also more likely to find something that isn’t listed anywhere else.
Focused on design and creative jobs, AIGA’s board offers postings from around the country.
We all have dreams of doing good for the world, and Pollen is the place to look for that opportunity. Their mission is all about building better communities, so the ad and marketing positions on their site are primarily nonprofits, foundations and universities.
In addition to the LinkedIn job board, follow those key agencies and organizations on platform and it might lead you to an opportunity that isn’t listed in the jobs section. LinkedIn is also a great tool to follow up after you’ve sent a resume. Often, sending a resume to jobs @ agency dot com falls in the inbox of HR, so sending a quick note to the decision-maker you’ll be working for might not be a bad idea.
Finally, informational interviews are always a great way to get ahead and network early on as well. Reach out to the people who spoke to your classes, presented at local marketing events or are alumni of your school. Be specific about what your interests are and they might lead you to several of their connections.