December 9, 2013
As an avid social media user, I’ve often wondered where my data goes once it’s entered into the system – where are those tweets and Facebook posts stored? How are key words analyzed and (probably) sold to the highest bidder? How does my data compare with data from someone halfway across the world?
And honestly, it didn’t seem like I would ever get those answers. Big data is hailed as an amazing, and equally puzzling, tool for marketers, business owners, user-experience designers, sales teams… the list goes on. It doesn’t really mean anything to me. Big data affects my recommendations, the ads I see, suggested people to follow. But that’s expected. It doesn’t surprise me, or inspire me, or engage with me – until now.
To celebrate the year in music, Spotify dug deep into big data from its billions of users and released the 2013 Year In Review, a reflection on the last 12 months of music created by people around the globe.
Instead of your average listicle, the interactive design reads like an infographic and takes the user on “an adventure through space and time.” And data. Spotify designers illustrate macro statistics about the global base, and bring it back to a micro level and personal overview of your year in music. This is all while scrolling through a pretty rad “live” infographic that brings the location (and music) to life on the screen in front of you.
In addition, tunes can be played throughout the experience, encouraging music discovery and creating easy access to songs from cultures and countries other than your own. The result? A well designed, highly-interactive piece of sharable content. And all from data they already own.
I’ve included some highlights below, including a couple skeletons from my personal Spotify closet. (I promise I liked The Neighbourhood before they hit Top 40.) If you haven’t already, check out Spotify’s 2013 Year In Review.
Spotify’s 2013 Year in Review
My Year in Review:
My top ten tracks:
December 20, 2013