December 9, 2010
PR Week today revealed the finalists for the prestigious PR Week Awards, and we are delighted to announce that the Expedition 206 project we’ve been working on with our friends at Coca-Cola is up for awards in two categories: Global Campaign of the Year and Best Use of Social Media/Digital.
It’s been a real privilege to work on this program. In many ways, Expedition 206 represents the cutting edge of marketing. It’s one of the first true global content marketing campaigns, if not the first, and only a brand like Coca-Cola can pull off something on this scale. We’re proud to have had the opportunity to throw a shoulder into this effort, especially because it further validates our belief that content is the future of marketing. We’ll have much more to say and announce on the topic of content marketing in the coming weeks, but in the meantime wanted to share this great news with all of you.
The PR Week Awards winners will be announced at a black-tie ceremony in New York on March 10, 2011. Here are the other finalists in each of our categories:
Global Campaign of the Year
Best Use of Social Media/Digital
December 15, 2010