Time to Rent a Tux

December 13, 2010

Our 2006 PR Week Award

PR Week today revealed the finalists for the prestigious PR Week Awards, and we are delighted to announce that the Expedition 206 project we’ve been working on with our friends at Coca-Cola is up for awards in two categories:  Global Campaign of the Year and Best Use of Social Media/Digital.   

It’s been a real privilege to work on this program.  In many ways, Expedition 206 represents the cutting edge of marketing.  It’s one of the first true global content marketing campaigns, if not the first, and only a brand like Coca-Cola can pull off something on this scale.  We’re proud to have had the opportunity to throw a shoulder into this effort, especially because it further validates our belief that content is the future of marketing.  We’ll have much more to say and announce on the topic of content marketing in the coming weeks, but in the meantime wanted to share this great news with all of you. 

The PR Week Awards winners will be announced at a black-tie ceremony in New York on March 10, 2011. Here are the other finalists in each of our categories: 

Global Campaign of the Year

  • Edelman and Starbucks Coffee Co.: Starbucks Earth Month Campaign
  • GolinHarris Chicago and Dow: Bringing Water to the Nearly 1 Billion People Who Lack Access Through The Dow Live Earth Run for Water
  • The Coca-Cola Co.: Coca-Cola’s 2010 FIFA World Cup Campaign
  • The Coca-Cola Co.: Coca-Cola’s Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Yum! Brands and Weber Shandwick: Yum! Brands, Inc. for 3:33pm


Best Use of Social Media/Digital

  • Biosector 2 and Boehringer Ingelheim: DRIVE4COPD Social Media and Digital Campaign
  • Marina Maher Communications and U by Kotex, from Kimberly-Clark: Marketing A Feminine Care Product: A Reinvention
  • MWW Group and Volkswagen of America: Volkswagen GTI Becomes the World’s First Car Launched Exclusively On A Mobile Device
  • The Coca-Cola Company: Coca-Cola’s Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Weber Shandwick Seattle and US Army: Digital Storytelling: Sharing the Army Strong Story